It’s celebration time at Subhash Chandra’s Zee Entertainment Enterprises Ltd (ZEEL) as its flagship Hindi general entertainment channel (GEC) Zee TV has become the genre leader among the dozen Hindi channels, pushing the leader STAR Plus to number three position behind Colors.

For Week-26, that ended on June 30, Zee TV was first in the GEC chart with 243.1 GRPs, whereas COLORS was on second position with 242.8 GRPs and STAR Plus with 218.5 GRPs. STAR Plus and COLORS are the major competitors for Zee. Where COLORS is a new entertainment channel, STAR Plus is almost equally old as Zee TV.

According to TAM ratings (Total available market) also, Zee TV is on the top. Zee leads the non-film programming with 212 GRPs as per TAM ratings. Latest COLORS could manage 203 GRP’s and STAR Plus 195 GRP’s.

Zee TV’s gain in GRP has been from a combined effort of at least five shows that have generated higher ratings. They include Choti Bahu, Aapki Antara, Pavitra Rishta, Agle Janam… and Saregamapa Lil Champs, a top Zee TV executive said.

Categories: Agle Janam Mohe Bitiya Hi Kijo, Choti Bahu, Features, News, TV Show Diary
Tags: Aapki Antara, Agle Janam Mohe Bitiya Hi Kijo, Choti Bahu, Pavitra Rishta, Saregamapa Lil Champs, Zee TV